Busines Model Template

This repository is a template for a combination Business Model Canvas and Customer Research Database.

Hypotheses represent components of a business model canvase which can be tested and disproven.

Personas are, at first, vague guesses at potentianlly interested market segments through interviews, research, and collection of evidence (pain & delight) they become [amalgamations of] real people.

How to Use This Repository

1. This repository is intended to be opened as an Obsidian Vault, with customer personas and components of the Business Model Canvas stored as individual Markdown files for Obsidian to edit.
2. This vault uses Obsidian Workspaces to arrange the various components into
   1. the canvas view, like so:
   2. the "Celebrity Squares" view, like so: