
Busines Model Template
This repository is a template for a combination Business Model Canvas and Customer Research Database.
Hypotheses represent components of a business model canvase which can be tested and disproven.
Personas are, at first, vague guesses at potentianlly interested market segments through interviews, research, and collection of evidence (pain & delight) they become [amalgamations of] real people.
How to Use This Repository
- This repository is intended to be opened as an Obsidian Vault, with customer personas and components of the Business Model Canvas stored as individual Markdown files for Obsidian to edit.
- This vault uses Obsidian Workspaces to arrange the various components into
- the canvas view, like so:

- the "Celebrity Squares" view, like so:

- the canvas view, like so:
How to Install
- Download the ZIP or clone the repository
- Open the folder as a vault in Obsidian (File → Open Vault)
- Obsidian will prompt you to install required plugins
Stats
Stars
6
Forks
2
Last updated 23mo ago
Tags
business-model-canvascustomer-researchstartups